Non Me la Bevo

Fino, a law professor at the University of Gastronomic Sciences in Pollenzo, sets out to strip away the marketing myths surrounding wine, that peasant wine beats industrial wine, that natural wine is inherently more "natural," that wine has always been made the same way. Italian coverage has been split: some outlets praised the book's research-driven refusal to align with any single wine ideology, while others argued the book's debunking impulse curdles into an uneven defense of industrial and chemically-treated wine even as it demolishes biodynamic claims. That tension, a book that wants to demystify but keeps picking a side, is exactly what makes it worth arguing with.